For Milan Design Week 2023, GUBI brings together cutting-edge contemporary creativity with timeless icons of 20th-century design, creating an inspiring sensory experience at an iconic public location Bagni Misteriosi. Nestled in the heart of Porto Romana, Bagni Misteriosi witnesses its debut as a haven for design, inviting visitors on a flowing, multi-layered journey of discovery. The boundaries between interior and exterior blur, giving birth to transitional spaces that invite visitors to luxuriate in the unconfined joys of a world free from walls. A veritable ode to liberation, GUBI exalts the liberating essence of design.
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GUBI’s expanding alfresco universe of furniture and lighting, embodied by the captivating theme “Under the Sun,” thrived amidst Bagni Misteriosi. Additionally, the venue played host to TEN: Beyond the Beetle, a special exhibition curated by the visionary Marco Sammicheli, paying homage to GUBI’s iconic Beetle Chair. This awe-inspiring showcase unveiled ten multi-disciplinary artistic interpretations of the chair, masterfully crafted by GamFratesi. The presentation also marked the triumphant return to production of luminaries in 20th-century lighting design, Gianfranco Frattini and Paavo Tynell.
From the sun-kissed outdoor terraces overlooking the majestic poolside to the beguiling interiors, GUBI unveiled a spirited and audacious vision of elegant yet carefree summer living. Seamlessly transitioning between the realms of inside and out, a network of indoor spaces and pool-view terraces unfolded, inviting visitors to embark on a mesmerizing journey through the labyrinthine complex.
The set design juxtaposed the raw, rugged textures, and concrete finishes of Bagni Misteriosi’s interiors with billowing drapes, tented canvas ceilings, and ethereal fabric partitions. As attendees traversed the diverse settings of the baths—meandering through indoor chambers, an orangery, and a captivating poolside terrace—each space unveiled its distinctive narrative. One evoked the languid spirit of the leisure-loving 1970s, while another exuded the safari-inspired sophistication of life under canvas. A third space mesmerised with its leafy eclecticism, evoking the essence of a bohemian sunroom.