Why a 50 year old iconic Midcentury-Modern sofa is making a comeback? B&B Italia has stopped its production over 40 years ago but it didn’t stop design enthusiasts to look for its vintage version. If we scroll social media for a moment, we can realise that this sofa has become a true icon amongst the interior designers and design enthusiasts. Camaleonda sofa shaped seventies homes and is ready to continue its journey as a revisited and sustainable piece of art.

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Camaleonda is perhaps the best in terms of its sense of freedom. There are an infinite number of possible configurations.
-Bellini.



Designed in 1970s by Mario Bellini, it was one of the first truly modular sofa designs which blended perfectly in the living rooms. This iconic Mid-Century Modern sofa, made in Italy for B&B Italia, has the possibility to adapt to the evolving lifestyle thanks to a smart hook system. The concept is particularly dear to the designer, who states “Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are an infinite number of possible configurations.” – says Bellini.

Credits: B&B Italia

Firstly Bellini thought he would not change anything as the design and aesthetics of this sofa is perfect. But then the team agreed on updating the padding and making it more sustainable and robust.

Functionality: Camaleonda sofa has the hooks which let you to combine different sofa modules and create your own unique sofa, adapted to the changing needs and lifestyle. The fundamental characteristic of Camaleonda is unlimited modularity.

What’s new in 2020 edition: Camaleonda sofa has preserved its original dimensions (90x90cm), as well as hooks to fix different parts together. While aesthetics, dimensions, proportions and the way it is configured remain unchanged, the 2020 Camaleonda edition from now is “made up of recycled or recyclable materials that can be easily disassembled. The seat, backrest and armrests and bases are made of wooden panels. The sofa rests on the floor on a series of spherical feet made of FSC (Forest Stewardship Council) certified beech wood. The padding of the seat, the backrests and the armrests are made of polyurethane in various levels of density and firmness.” – says Bellini.

Credits: B&B Italia

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Today Camaleonda sofa has removable seat covers, and when removed, you can see the “The “sandwich” structure, made up of recycled or recyclable materials that can be easily disassembled.

Credits: B&B Italia

B&B Italia has also included complimentary side tables, inspired by the chess, to to accompany the sofa. Gli Scacchi tables “represented a remarkable technical innovation (in the seventies) as they were produced in self-skinning polyurethane foam, a solution which was initially used only by the automotive industry and introduced for the first time in furniture.”- adds Bellini.



Credits: B&B Italia

“The flexible nature of Camaleonda sofa is completed by Gli Scacchi, a series of accessories designed by Mario Bellini to become additional tables or seats.” All the pieces synchronise perfectly together with the dimensions of Camaleonda.